Marketing
& Branding


Kane Residential covers every facet of marketing needs from concept to completion, and successfully positions each community with a unique identity and story. We position a community’s brand for long-term success with innovative techniques. We create a strong identity that weaves a timeless story of the building, its residents, and the community, thus instilling a memorable and lasting impression.

Each community undergoes an initial marketing assessment, including a traditional SWOT analysis as well as an in-depth look into neighborhood location and nearby assets. This assessment aids in the discovery of a target resident demographic. We further break this profile down into more specific segments, ensuring focused messaging, tone, and content aspects of the strategy. By identifying a resident’s “third place,” we are able to pinpoint and recreate the ultimate living experience for current and future residents.

We then develop a specific marketing plan, creating the roadmap to meet the leasing and occupancy goals of the ownership. We tailor the targeted strategy to highlight the strengths of the community and surrounding location while mitigating any perceived weaknesses. Kane Residential handles every aspect of the marketing strategy, including:

  • Branding and rebranding
  • Web content and site development
  • Collateral creation
  • Ad creation
  • Graphic design and photography
  • Branded outreach marketing tools
  • Social media strategy
  • ILS management
  • Traditional outreach efforts
  • SEO and SEM
  • Online reputation management
  • Public relations
  • Analytics
  • Performance evaluation and reporting

Relationship-based marketing efforts and Kane Residential’s at-your-service attitude begins to create an unparalleled sense of community that is scalable to every asset. We form key local partnerships through extensive outreach marketing, networking and promotion at prominent civic events and meetings. A strong presence at community enrichment events and sponsorship of local charitable initiatives serves to connect both the asset and the residents with the greater community.

Kane Residential incorporates cutting-edge technologies throughout the entire management process with emphasis on marketing and on-site interactions. These innovations not only increase efficiency and improve operations, but also serve as a bridge to the growing market of tech-minded renters. A prospective resident has the ability to immerse themselves in the community, retrieve valuable information, and apply effortlessly – all from the location of their choice with the convenience of their preferred device.

Convertible touchscreen computers establish an engaging atmosphere in leasing and retention efforts. Online applications and digital lease generation create a seamless lead-to-lease funnel, helping to maximize conversion rates. Time saved through online community portals adds value to the lifestyle. Real-time workflows for maintenance work orders sent directly to a maintenance professional’s tablet in the field results in expedient completion of the work. Increasing our knowledge and awareness of new technology along with skilled implementation is a cornerstone of our business model. While innovation is a cornerstone of our business model, we never lose sight of the importance of personal follow-up, contact, and engagement with our customers and clients.