Marketing
& Branding


Kane Residential provides every facet of marketing needs from concept to completion and successfully positions each community with a unique identity and brand story. We position a community’s brand for long-term success with innovative and out-of-the-box techniques. A strong identity that weaves a timeless story of the building, it’s residents, and the community, thus creating a memorable and lasting impression.

Each community undergoes an initial marketing assessment, including the traditional SWOT analysis as well as an in-depth look into the neighborhood location and nearby assets. This assessment aids in the discovery of a target resident demographic. This profile is further broken down into more specific segments, thus ensuring focused messaging, tone, and content aspects of the strategy. By identifying a resident’s “third place,” we are able to pinpoint and recreate the ultimate living experience for current and future residents.

A specific marketing plan is then developed, creating the roadmap to meet the leasing and occupancy goals of the ownership. A targeted strategy is tailored to highlight the strengths of the community and surrounding location while mitigating any perceived weaknesses. Kane Residential handles every facet of the marketing strategy, including:

  • Branding and rebranding
  • Web content and site development
  • Collateral creation
  • Ad creation, including graphic design and photography
  • Branded outreach marketing tools
  • Social media strategy
  • ILS management
  • Traditional efforts
  • SEO and SEM
  • Online reputation management
  • Public relations
  • Analytics
  • Performance evaluation and reporting

Relationship based marketing efforts, coupled with an at-your-service attitude of the Kane Residential culture, begins to create an unparallelled sense of community that is scalable to every asset. Key local partnerships are formed through extensive outreach marketing and networking and promotion at prominent civic events and meetings. A strong presence at community enrichment events and sponsorship of local charitable initiatives serves to connect both the asset and the residents with the greater community.

Kane Residential incorporates cutting-edge technologies throughout the entire management process with emphasis on marketing and on-site interactions. These innovations not only increase efficiency and improve operations, but also serve as a bridge to the growing market of tech-savvy renters. A prospective resident has the ability to immerse themselves in the community, retrieve valuable information, and apply effortlessly – all from the convenience of their device and location of choice. Convertible touchscreen computers establish an engaging atmosphere in leasing and retention efforts. Online applications and digital lease generation create a seamless lead to lease funnel, helping to maximize conversion rates. Time saved through online community portals adds value to the lifestyle. Real-time workflows for maintenance work orders sent directly to a tablet in the field in the hands of a maintenance professional results in expedient completion of the work. Increasing our knowledge and awareness of new technology along with skilled implementation is a cornerstone of our business model. While innovation is a cornerstone of our business model, we never lose sight of the importance of personal follow-up, contact, and engagement with our customers and clients.